Research & Studies

Incrementality Study: How Incremental is Meta Really?

Incrementality Study: How Incremental is Meta Really?

Most iROAS values fell between 1.84 and 3.18, with outliers ranging from 0.91 to 5.63.

Case Study
May 8, 2025
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Incrementality Study: How Incremental is Meta Really?

Incrementality Study: How Incremental is Meta Really?

Case Study
May 8, 2025
Learn more
Tariff Turbulence: How Ecommerce Brands Can Respond Without Raising Prices or Cutting Teams

Tariff Turbulence: How Ecommerce Brands Can Respond Without Raising Prices or Cutting Teams

Marketing
Apr 11, 2025
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Incrementality Case Study: Longer Video, Larger Impact: Rigorous Geo-Testing Reveals :30s Outperform :15s in Top-of-Funnel Awareness Channels

Incrementality Case Study: Longer Video, Larger Impact: Rigorous Geo-Testing Reveals :30s Outperform :15s in Top-of-Funnel Awareness Channels

Case Study
Apr 10, 2025
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Getting Started with MMM Using Google Meridian

Getting Started with MMM Using Google Meridian

Media Mix Modeling
Mar 13, 2025
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No-Code Media Mix Modeling for Marketers: How to Get Actionable Insights in Minutes

No-Code Media Mix Modeling for Marketers: How to Get Actionable Insights in Minutes

Media Mix Modeling
Feb 26, 2025
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The Hidden Flaws in Media Mix Modeling (And How to Avoid Them)

The Hidden Flaws in Media Mix Modeling (And How to Avoid Them)

Media Mix Modeling
Feb 24, 2025
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