Buy the platform. Or buy the outcome.
Run Stella yourself, or have our measurement team run the entire program for you.
Don’t want to become a measurement expert?
You don’t have to.
We build your causal optimization loop, and run it for you.
Our measurement team runs the whole thing and hands you decisions, plus the proof to defend them.
- Run end to end by our measurement team
- Holdout & region/cluster design (even dense, multi-location)
- Every number shown and explained
- Board / CEO / CFO-ready decks
- Active strategy + a testing roadmap
- Dedicated Slack + a named team
The consultancy isn't for everyone. There's a plan for every budget.
Same platform, run by you: $6,000, $3,000, $750, or free.
- ✓One media mix model and one holdout analysis every year
- ✓Upload a spreadsheet, get a real model back. No connectors to set up.
- ✓The same models we run for enterprise brands, not spreadsheet math
- ✓Ask questions about your results in plain English
- ✓Multi-Touch Attribution: see every touchpoint that leads to a sale
- ✓Ask buyers how they found you, right after they check out
- ✓Connect up to 5 sources (Shopify, Amazon, Meta, Google, TikTok) and stop pulling reports by hand
- ✓One holdout test and one media mix model every year, on data you upload
- ✓Ask questions about your results in plain English
- ✓Everything in Starter
- ✓Always-On Incrementality: a live view of how incremental every campaign is, updated daily, with no test to run
- ✓Unlimited holdouts and media mix models, run straight off your connected data, region by region. Up to 7 sources, no more uploads.
- ✓See where the next dollar should go, and where a channel is already saturated
- ✓Ask your data questions from Claude, ChatGPT and your other AI tools
- ✓Everything in Professional
- ✓We send incremental conversions back to Meta, Google, TikTok and more, so their algorithms optimize for real profit instead of last click
- ✓All of your Stella data delivered into your own warehouse
- ✓Unlimited data sources
Trusted by growth teams who left enterprise measurement vendors
Questions about plans.
How much does Stella cost?
Free to start, then $750, $3,000 and $6,000 a month depending on how much of the loop you want running. Managed engagements are scoped and priced to what you need.
Am I locked into a contract?
No. Self-serve plans run on 30-day terms and you can move between them at any time. Managed engagements are scoped up front so you know the commitment before you start.
What do I get on the free plan?
One media mix model and one holdout analysis a year, run on data you upload. They are the same models we run for enterprise brands, not a trimmed-down version.
Which plan should I be on?
Bring the decision you are trying to make and we will work out what evidence it needs, and which plan covers it. That is what the first call is for.
Do I need to be technical to use Stella?
No. Stella guides you step by step, and you can chat with it in plain language. If you would rather not touch it at all, our managed engagement does the holdouts, design, analysis, and reporting for you.