Case studies

Proof, not promises.

Incrementality and media mix studies with the actual numbers: geo holdouts, Meta and Google lift tests, and what brands did with the results.

Want the how-to behind these? Read the blog.

How Rylee + Cru showed brand shopping ads drove revenue

Pausing Brand Shopping in 15 markets cost about $139K in 20 days. Incremental ROAS 6.57.

For every dollar spent, the typical campaign generates $2.31 in truly incremental revenue (IQR: 1.36x - 3.24x)

Podcast ads are more complex to measure than Meta or Google, but they are not unmeasurable.

Despite a 28% higher CPM, with $32 for :30s versus $25 for :15s, the longer ads delivered a 15% higher return

Most iROAS values fell between 1.84 and 3.18, with outliers ranging from 0.91 to 5.63.

MER grew from 3.00 to 4.45 in 5 Months