Building small businesses is the new awesome thing. Millennials and Gen Zers are 188% more likely to build their own business. But it’s frustrating to know that 95% of these new businesses fail to survive because of their challenges.

Whether you sell products or services directly to customers or to other businesses, the need to adapt to change is vital to the survival of your business. This article lists the top 14 B2B and B2C marketing strategies that will help you get ahead in your business & increase your ROI.

What makes brands like Coca-Cola, Apple, Tesla withstand the test of time and become durable and long-lasting? Understanding how these big brands achieved this will help any new brand or startup become durable.

In 2021, $282.2 billion was spent on advertising worldwide! It’s a huge number that makes you wonder, is there any room left to compete in 2022!? How are you supposed to get high ROI in a fiercely competitive billion-dollar market?