Multi-touch attribution that sees the whole journey, not just the clicks.
Stella tracks every touchpoint behind a sale, asks the buyer what actually made them purchase, and joins the two on the same order. The path, the reason, and the margin.
- ✓Contribution margin, aMER and LTV:CAC, not a wall of impressions and click-through rates.
- ✓Attribution and post-purchase surveys in one tool, stitched together at the order.
- ✓Flat price from $750/mo. Your bill does not move when your volume does.
Included from Starter ($750/mo) and up.
Same order, two independent records. The gold one is invisible to every pixel on the internet.
Trusted by growth teams who left enterprise measurement vendors
Why does every ad platform claim the same sale?
Each platform grades its own homework and takes full credit for any sale it touched. Add the dashboards together and they claim more revenue than your store actually made. Multi-touch attribution exists to reconcile them into one view of one order.
Clicks tell you an ad ran. These tell you whether the business is working.
Nobody ever grew a brand off click-through rate.
Contribution margin from your real product costs. aMER, so retention cannot flatter your acquisition. LTV:CAC by cohort at 3, 6 and 12 months. Impressions and CPM are still there; they are just not the headline.
A click path is one third of the answer.
Attribution tells you what happened. It cannot tell you why, and it cannot tell you what would have happened anyway. Most stacks stop at the first question. Stella answers all three.
Every touchpoint the pixel can see, first ad to checkout.
The buyer tells you directly, including the channels no pixel records: TV, podcast, a friend.
A controlled test. The only one of the three that proves cause, which is why the other two calibrate against it.
Each is a third of the answer. Stella answers all three.
Your own domain, so the data keeps arriving.
Tracking runs on your own domain, built to outlast the browser privacy rules that cut most tracking off after about a week. Stella keeps recognizing a shopper for up to a year.
That is the shopper who clicked your ad, thought about it for three weeks, and came back. On most stacks that order arrives unattributed, and the channel that earned it gets cut.
See how much of your performance is a modelling choice.
Five models, first touch through position-based, each at a 7, 30, 60, 90, 180 or 365 day lookback. Switch between them on the same orders and watch the credit move. Nothing about the business changed; only the assumption did.
Every journey path opens into the orders behind it, so every claim is one click from the receipts.
The first reading cannot see the channel at all, which is how good channels end up cut.
Someone clicks Meta, searches Google, buys. The survey says TV.
The path credits Meta and Google, because those were the only things to click. TV never appears, so TV looks worthless, and eventually somebody cuts it. The same goes for podcasts, creators and a friend’s recommendation.
Stella asks the buyer instead, prices their answers against your spend, and lets a holdout or media mix model settle what it truly caused.
Start where you are. The tools are already waiting.
You do not need geo holdouts on day one. What matters is that the next step is already in your account when you are ready.
Getting going
Attribution and surveys from $750/mo, with holdouts and media mix modeling included via upload. Most brands under $10M live here comfortably.
Around $8M to $12M
This is where being wrong gets expensive, and where holdouts start changing decisions instead of confirming them. Run them on the plan you already have.
Scaling seriously
Professional at $3,000/mo adds Always-On Incrementality, models running straight off your connected data, and a faster line to our team.
Built to be interrogated, not admired.
A funnel you can open
Impressions through to repeat purchases. Click a stage and get the actual orders behind it.
Customer LTV cohorts
Revenue per customer by acquisition month at 3, 6 and 12 month horizons, with blended CAC and LTV:CAC.
Period-over-period
Deltas that know which direction is good. Rising CPA is not a green arrow.
Ask it from your AI tools
On Professional and up, query your attribution and survey data from Claude, ChatGPT and the AI tools you already use.
Push margin back to platforms
On Scale, send conversions and contribution margin back to Meta, Google, TikTok and more, so their algorithms optimize on profit.
Not a black box
Everything is kept as raw, queryable rows in a dataset dedicated to your workspace. On Scale, delivered into your own warehouse.
Hear it from the brands we run measurement for.
Multi-Touch Attribution is included from Starter ($750/mo) and up.
Have us run it, or run it yourself.
Most brands want measurement done for them. That's our consultancy, and it's where most clients start. Not ready for done-for-you? The same platform is self-serve, from $6,000 down to free. There's an option for everyone.
$10k isn't for everyone. There's a plan for every budget.
Prefer to run it yourself? Same platform, self-operated: the full loop at $6,000, always-on incrementality from $3,000, attribution and surveys from $750, or start completely free. Walk down to the plan that fits.
- ✓Two media mix models and two holdout analyses every month
- ✓Upload a spreadsheet, get a real model back. No connectors to set up.
- ✓The same models we run for enterprise brands, not spreadsheet math
- ✓Ask questions about your results in plain English
- ✓Multi-Touch Attribution: see every touchpoint that leads to a sale
- ✓Ask buyers how they found you, right after they check out
- ✓Connect up to 5 sources (Shopify, Amazon, Meta, Google, TikTok) and stop pulling reports by hand
- ✓Run as many holdout tests and media mix models as you want, on data you upload
- ✓Ask questions about your results in plain English
- ✓Everything in Starter
- ✓Always-On Incrementality: a live view of how incremental every campaign is, updated daily, with no test to run
- ✓Holdouts and media mix models run straight off your connected data, region by region. Up to 7 sources, no more uploads.
- ✓See where the next dollar should go, and where a channel is already saturated
- ✓Ask your data questions from Claude, ChatGPT and your other AI tools
- ✓Everything in Professional
- ✓We send incremental conversions back to Meta, Google, TikTok and more, so their algorithms optimize for real profit instead of last click
- ✓All of your Stella data delivered into your own warehouse
- ✓Unlimited data sources
Attribution questions, answered.
What is multi-touch attribution?
Multi-touch attribution tracks every interaction a customer has with your marketing, from the first ad they see to checkout, and splits credit for the sale across those touchpoints instead of handing it all to the last click. It shows which channels start customer journeys, which close them, and what each is really contributing to revenue. It is an observational method: it maps what happened, and pairs with incrementality testing to prove what caused it.
Does my price go up as I get more traffic?
No. Stella is a flat monthly price starting at $750. It is not priced on your revenue, your order count or the number of events you send, so scaling your business does not scale your bill. Usage-priced tools quietly get more expensive in exactly the months you grow, which is the worst possible time to be rethinking your measurement stack.
What makes this different from the attribution tool I already have?
Two things. First, the metrics: alongside attributed revenue you get contribution margin from your real product costs, aMER on new-customer revenue, and LTV:CAC at 3, 6 and 12 months, instead of a wall of impressions and click-through rates. Second, post-purchase surveys are built into the same tool and joined to the same orders, so you can see what a buyer did and what they say made them buy.
Which attribution models do I get?
First touch, last touch, linear, time decay and position-based, each at a 7, 30, 60, 90, 180 or 365 day lookback, so you can see how much of your reported performance is a modelling choice rather than a fact. Survey answers come through as a sixth model, Self-Reported, in the same comparison.
How does tracking hold up on Safari and iOS?
Tracking runs first-party on your own domain, and Stella is built to outlast the browser privacy rules that cap typical advertising cookies at around seven days: a shopper stays recognized for up to a year. For someone who clicks an ad and buys three weeks later, that is the difference between an attributed order and an unattributed one.
Is multi-touch attribution the same as incrementality?
No, and anyone selling it that way is overreaching. Attribution shows you the path a customer took. It cannot tell you what would have happened if you had not run the ad. That takes a holdout test or a media mix model, both of which are included in every Stella plan, free and up. Attribution is how you see the journey; incrementality is how you prove the spend.
What plan includes Multi-Touch Attribution?
Multi-Touch Attribution is included from Starter ($750/mo) and up, along with post-purchase surveys. Holdout testing and media mix modeling are in every plan, free and up. Always-On Incrementality starts at Professional ($3,000/mo).
See the path and the reason on the same order.
Book a call and we will walk through what your own attribution looks like once the surveys are attached to it, or sign up and upgrade to Starter to run it today.