Know the journey behind every conversion.
Stitch the clicks you can observe across the path to purchase, then add what the customer tells you.
Included from Starter ($750/mo) and up.
Same order, two independent records. The gold one is invisible to every pixel on the internet.
Trusted by growth teams who left enterprise measurement vendors
Why does every ad platform claim the same sale?
Every platform grades its own homework, so the dashboards together claim more revenue than your store actually made. Attribution reconciles them into one view of one order.
From everyone to anyone.
The funnel, then the purchasers, then one customer’s observed journey with their survey answer attached.
Illustrative. Clicks stitched across up to 365 days on your own domain, deleted on request.
The click was real. The credit was wrong, which is how good channels end up cut.
A path is not a cause.
Attribution shows the sequence; a holdout shows the consequence. That is why MTA lives inside Stella instead of replacing the rest of it: the survey adds what the buyer remembers, and a holdout settles what the ads actually caused.
Click-based, on purpose.
Real clicks we stand behind. View-through is hard to validate, so judge it in-platform in Meta or Google until it can be done properly; ours is on the roadmap.
Clicks tell you an ad ran. These tell you whether the business is working.
Know which journeys create better customers.
Contribution margin and aMER, plus LTV:CAC by cohort at 3, 6 and 12 months, all cut by the journeys and sources that produced them.
With Stella, you know.
What they touched before buying.
Every tracked step, first ad to checkout.
Which channels start journeys.
The ones doing the introducing, not the closing.
Which ones close them.
And which are just standing near the finish line.
How long people take to decide.
Time to convert, and how many touches it takes.
Which channels work together.
The pairs that keep showing up in the same paths.
What the ad platforms cannot see.
Joined to what buyers tell you themselves.
Start where you are. The tools are already waiting.
You do not need geo holdouts on day one. The next step is already in your account.
Getting going
Attribution and surveys from $750/mo, holdouts and models included via upload. Most brands under $10M live here.
Around $8M to $12M
Where being wrong gets expensive, and holdouts start changing decisions instead of confirming them.
Scaling seriously
Professional at $3,000/mo adds Always-On and models running off your connected data.
Hear it from the brands we run measurement for.
Multi-Touch Attribution is included from Starter ($750/mo) and up.
Attribution questions, answered.
What is multi-touch attribution?
Multi-touch attribution tracks every interaction a customer has with your marketing, from the first ad to checkout, and splits credit across those touchpoints instead of handing it all to the last click. It shows which channels start journeys and which close them. It is observational: it maps what happened, and pairs with incrementality testing to prove what caused it.
Is multi-touch attribution the same as incrementality?
No, and anyone selling it that way is overreaching. Attribution shows the path a customer took. It cannot tell you what would have happened without the ad. That takes a holdout or a media mix model, both included in every plan, free and up.
Does my price go up as I get more traffic?
No. Flat monthly price from $750, not priced on revenue, orders or events. Scaling your business does not scale your bill.
What plan includes Multi-Touch Attribution?
From Starter ($750/mo) and up, with post-purchase surveys. Holdouts and media mix modeling are in every plan, free and up.
Why don’t you do view-through attribution?
Because we can’t validate it yet, and we won’t report numbers we can’t stand behind. Stella’s attribution is built on real, observed clicks. For view-through, check the in-platform numbers in Meta or Google for now; a properly validated view-through solution is on our roadmap. Meanwhile surveys and holdouts cover the non-click story.
See the path and the reason on the same order.
Talk to a founder and we will walk through what your own attribution looks like once the surveys are attached to it, or sign up and upgrade to Starter to run it today.