Last Updated: November 5, 2024
At Stella, we prioritize your privacy and are committed to maintaining the confidentiality and security of your personal information. This Privacy Policy explains our practices regarding the collection, use, and sharing of information through our platform. Our goal is to protect your data while providing a seamless and secure experience.
1. General Website UsageWe respect the privacy of every visitor to our website, and we prioritize providing a secure experience for all users. For general browsing of our website, we do not collect, store, or retain any personal information. You are free to explore our website without providing any identifiable personal data, as we use cookies only to enhance the website’s functionality and optimize the user experience without collecting personally identifiable information.To maintain transparency and respect your privacy choices, we allow you to manage your cookie preferences directly on our website, and we do not use tracking cookies or third-party data aggregators for general browsing.
2. Account Creation and Data CollectionTo access the full capabilities of the Stella platform, users are required to create an account. During the sign-up process, we may collect and store limited personal information necessary to create and manage your account and provide access to our services.
The information we collect may include, but is not limited to:
Name
Email Address
Organization Name
Payment Information (processed securely via a third-party provider)This information is collected solely to personalize your experience on Stella, provide support, and deliver relevant analytics and insights based on your engagement with the platform.
3. Data Collection in the Use of Stella ServicesStella is designed to perform advanced analyses for incrementality studies, media mix modeling, and other analytics functions for marketing and advertising purposes. During your use of the platform, we may also collect and process data that you provide or upload, including but not limited to:
Ad Platform Data (e.g., data from Google Ads, Meta Ads, Shopify)
Client and Project Data (as required for analytical purposes)
Usage Metrics and Activity Logs (to understand platform engagement and support optimization)All data uploaded by users to Stella remains fully encrypted and secure. Access to this data is restricted to authorized Stella personnel, solely for the purposes of providing you with our services.
4. Our Commitment to Data SecurityStella employs strict protocols to safeguard user data. We recognize the importance of confidentiality and integrity, and our measures include:
Data Encryption: All personal data is encrypted both in transit and at rest using advanced encryption protocols.
Access Controls: We limit access to personal data to authorized personnel only, who are bound by strict confidentiality agreements.
Secure Servers: Data is stored on secure servers that comply with industry standards, including ISO 27001, SOC 2, and GDPR for data protection.
Regular Security Audits: We conduct regular security assessments, vulnerability scans, and audits to ensure the safety and security of our infrastructure.We continuously work to improve our security measures and protect your data against unauthorized access, alteration, disclosure, or destruction.
5. Data Retention and DeletionStella retains user data only for as long as it is necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, or support legitimate business requirements. Upon request, users can request the deletion of their data. When a user requests data deletion, Stella will:
Remove Personally Identifiable Information (PII): User data is deleted in accordance with regulatory requirements, and any associated personal information is erased from our records.
Anonymize Usage Data: Non-identifiable usage data may be retained in an aggregated, anonymized format solely for analytical purposes.Data is permanently deleted within 30 days of your request, with all backups securely purged to maintain compliance with privacy standards.
6. Your Rights as a UserAs a user of Stella, you have several rights concerning your personal information. These include:
Right to Access: You may request access to any personal data we hold about you and inquire about its usage.
Right to Correction: You have the right to correct any inaccuracies in the data we hold.
Right to Erasure: You may request the deletion of your data at any time, and we will process your request promptly.
Right to Restrict Processing: If you have concerns about the accuracy or processing of your data, you can restrict how it is used.
Right to Data Portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.For any of these requests, you can contact our Privacy Team at privacy@stellaaidata.com. We aim to respond to all requests within 15 business days.
7. Sharing and Disclosure of DataStella does not sell or trade your personal data. We share data only under the following circumstances:
Service Providers: To support our platform operations, we may engage trusted third-party providers, who are bound by strict confidentiality and data protection agreements.
Legal Requirements: We may disclose data if required by law or to respond to legal processes, such as subpoenas or court orders, ensuring compliance with all applicable regulations.
Business Transactions: In the event of a merger, acquisition, or asset sale, we may transfer your information to the new entity, provided that the entity commits to respecting your privacy rights as outlined here.We are committed to maintaining the confidentiality and security of your data and only share data when absolutely necessary and under strict compliance with relevant privacy laws.
8. International Data Transfers As part of our global operations, Stella may transfer your personal data to countries outside your country of residence. When transferring data internationally, we implement appropriate safeguards to ensure an equivalent level of protection. We rely on legally approved transfer mechanisms, including contractual clauses, to ensure your data is handled securely and in compliance with applicable regulations.
9. Updates to Our Privacy PolicyWe may periodically update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. We encourage you to review this Privacy Policy regularly to stay informed about our data protection practices. If we make significant changes, we will notify you via email or by posting a notice on our platform.
10. Contact Us If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please contact us:
Email: marketing-admin@stellaheystella.com
Thank you for trusting Stella with your data. We are committed to maintaining your privacy and protecting your information at every step of your experience with us.
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