Secrets of succeeding at video marketingMost Businesses and brands feel lost when it comes to maximizing the results from their videos.
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And today there are multiple platforms and channels that consumers can use to purchase your product and services and most of these platforms usually promote video content to their users. This is not new information but what we have noticed is Brands and businesses use generic video templates from Popular online tools and the problem with this is every other brand is using a similar tool which makes the videos produced by these tools very generic with its stock videos and text overlay. What your audience really need is something high quality which captures the Essence of your brand your product and your services.
Think about some of the biggest brands out there and you'll see that they constantly produce videos in multiple formats that can be consumed by their existing and potential new customers. Because these brands understand that consumers today are shifting towards consuming more and more videos rather than reading long product descriptions or an article.
Now you might think that they have really huge budget to spend on video marketing and have a lot of people working on them. This might be true to a certain extent because these companies put a lot of money into researching how consumers behave and their psychology. But this shouldn't stop any small or mid-sized businesses to take full advantage of videos as well. And this is exactly what I would like to present in this video, Now I'm not claiming all the concepts in this video to be completely revolutionary because some of the concepts may be familiar to you already and some might not be. However, if we use all of them together it can be really Powerful.
So First, we need to understand what makes a great video? And what keeps viewers engaged? Is it a good story? Or maybe it’s all about reaching the right audience at the right time.
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